Discover the electrical cable that becomes invisible MAGICELEK®
MAGIC ELEK is an ultra-flat electrical cable with a rating of 230V / 16A. It connects your appliances to your electrical outlet without the need for cable channels, wall chases, or major construction work.
⚡ 230V / 16A
📏 0.25 mm
🎨 To paint
🇫🇷 Made in France
Easy to install.
Impossible to notice.
Designed for the general public, MAGIC ELEK replaces traditional electrical cables with an intuitive, discreet, and secure solution.
Once it’s been glued in place and then covered with paint or wallpaper, the cable blends right into your decor. You’ll avoid visible cable channels, costly wall chases, and messy construction work.
The product is patented and meets numerous safety requirements , including CE, RoHS, TÜV, IEC, IECEE, ETSI, CE/EMC, and UL94.
Technology designed for to disappear
Two conductors for the phase and neutral, a ground wire , and an extremely thin profile.
Phase conductor
Neutral wire
Ground wire
Recyclable PET packaging
19.7 mm × approximately 0.25 mm
230V / 16A
Compatible with standard household electrical outlets , and appliances rated for this power.
Ultra-thin
With a thickness of approximately 0.25 mm, the cable remains ly discreet beneath a decorative finish.
Foldable
Bends up to 180° to follow corners, walls , and the contours of your installation.
Collectible
It can be concealed under paint, wallpaper, carpet, or another suitable finish.
The Actual Cost of an installation
Compare the price, installation time, and aesthetic results of the leading solutions for a three-meter installation.
With MAGIC ELEK
- 3-meter ultra-flat cable
- Wallpaper included in the " " pack
- No patching required
- A subtle, invisible result
With chutes
- Standard cable: €15
- Male and female connectors: €10
- Climbing route and equipment: €35
- Installation that remains visible
With notches
- Standard cable: €15
- Male and female connectors: €10
- Paint or wallpaper: €10
- Drainage and backfilling: minimum €300
The prices and timeframes shown are approximate estimates for a three-meter installation. They may vary depending on the surface, the room's layout, and the work required.
Before, during, after
Same room, same setup. See step by step the difference between exposed cables and a fully concealed MAGIC ELEK installation.
Before
Exposed cables
Visible wires, trunking or extension cords: the electrical installation takes over the room.
During
The MAGIC ELEK installation
The flat cable is glued directly onto the surface, with no chasing, no drilling and no special tools.
After
An invisible installation
Once covered with paint or filler, the cable disappears completely: a clean wall, with no trace left.
A demanding procedure made in France
The manufacturing of MAGIC ELEK cable requires specialized equipment , several steps involving human intervention, and rigorous quality checks at every stage.
Specialized industrial equipment
Copper processing, wiring optimization, assembly , and quality control require high-precision machines.
More than ten years of design and development
MAGIC ELEK is an ultra-flat electrical cable whose manufacturing process involves several stages. The copper must be protected, flattened, and prepared in order to maintain the electrical properties necessary for the product to function properly.
Design and Engineering
Development of the ultra-thin format, the " " conductors, and the specialized connectors.
Copper Processing
Protection, flattening, and preparation of copper using specialized industrial machinery.
Cable Assembly
Integration of conductors, the ground line , and protective layers.
Testing and Quality Control
's strength, quality, and safety are verified by qualified operators.
Check out our demos
Testimonials, installations, and an introduction to the MAGIC ELEK concept through a selection of how-to videos.
Robert Longechal, a well-known figure in the DIY community, uses MAGIC ELEK, an invisible cable!
MAGIC ELEK: Video testimonial of an INVISIBLE " " lighting installation by Nicky Stan
Video Demonstration: TV Installation with MAGIC ELEK
Video Demonstration: Installing a Light Fixture with MAGIC ELEK
Corporate Video
Ready to disappear Your cables?
Discover the MAGIC ELEK kits and accessories designed for your installation and enjoy a clean, discreet result— out any major work.
About Mr Suthan
Behind MAGIC ELEK is a man driven by the conviction that technology should serve people, not constrain them. Mr Suthan, inventor and company director, has spent more than twenty years imagining and developing accessible technology products.
A serial entrepreneur with over 20 years of experience in specialist retail and brand creation, he has also served as CEO of Lycamobile, one of the world's largest telecommunications groups (€2 billion in revenue across 25 countries). Innovation has been the constant driver of his career.
The idea came from a simple observation: everything is becoming slim or invisible, except electrical cables, which remain visible and hard to conceal. Faced with an increasingly electric future, it seemed essential to rethink these installations.
Mr Suthan, founder
After more than fifteen years of research, partnerships with engineers and extensive testing, he created a product as technical as it is practical: an ultra-flat 230V/16A electrical cable — safe, environmentally responsible and affordable.
Designed for the general public, the solution makes it easy to connect wall-mounted televisions, light fittings, wall lamps and smart-home equipment — with no major building work, no trunking and no technical expertise required. And above all, the result is both attractive and cost-effective.
His approach is as industrial as it is philosophical: to offer a solution that simplifies everyday life while respecting the planet. For Mr Suthan, MAGIC ELEK is not merely an innovation — it is a tool for citizens: a way to democratise electricity, reduce building work and lower the environmental footprint of something usually left unseen.
Awarded for its innovation in several countries, certified
Everything you need for a smooth installation
Find our installation advice and the answers to the most frequently asked questions about MAGIC ELEK.
